Is the automotive industry really nosediving into a bleak future, or are we riding high on a wave of commercial opportunity?

Are we on the road to nowhere?

The past few years have seen an air of uncertainty rise in the automotive industry. After celebrating its resurgence in the first half of the decade the tide has turned and conversations on the demise of the sector are increasingly common. The industry faces many challenges, from increasingly difficult-to-meet environmental targets, the banning of technologies, lack of public trust, not to mention Brexit.

But is the automotive industry really nosediving into a bleak future, or are we riding high on a wave of commercial opportunity? Future bans imposed on traditional ICE technology have been complimented by a monumental increase in the investment in the UK’s electrified supply chain. Brexit discussions are yet to conclude what the trade barriers will look like in the future, but could this offer hidden benefits for the UK?

Despite all the noise – the UK automotive industry is still ploughing ahead at a faster rate than ever. New ground breaking technologies continue to be developed, UK based organisations are still breaking into new overseas markets, while the zero emission 2040 deadline is accelerating the development of alternative technologies.

There is a lot happening and the industry is changing in a dramatically. What do you think? Are we digging the grave for the automotive industry, or digging a goldmine of opportunities?

Neil Morris, CEO, The Faraday Institution presents "It's not all doom and gloom - what are the opportunities available in the move to low emission vehicle technology?" Watch the video of his talk.

Date: 21st November 2018

Venue: The Crystal, 1 Siemens Brothers Way, London, E16 1GB

Posted on November 1, 2018 in Event, Uncategorized

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About the Author

Louise Gould is a marketing and communications professional who has centred her career around technology-based organisations. She joined the Faraday Institution after 5 years as Marketing Communications Manager at the renewable fuels company Velocys. There she was responsible for all marketing, communications and brand activities for this pre-profit, publicly-listed company as it endeavoured to commercialise its proprietary technology by developing biorefineries in the UK and US to convert waste sources of carbon into sustainable fuels. Her role included formulation of communications strategy with C-suite executives, as well as the operational delivery of projects across messaging development, stakeholder management, PR, annual reporting, events, naming and branding, social media strategy and website development. Prior to joining Velocys she served as Marketing Manager for an equipment manufacturer serving the print industry. She was also Product Manager for one of Oxford Instruments’ range of low temperature sample environments used for spectroscopic techniques that sold into research institutions worldwide. She started her career as a scientific consultant and project manager at AEA Technology, who was also based at Harwell Science and Innovation Campus. Louise graduated from the University of Cambridge with a BA in Natural Sciences (Chemistry) and holds an MSc in the Chemistry of Advanced Materials from the University of Manchester Institute of Science and Technology (UMIST).
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